Australia & USA
We worked with a large fundraising organization that partnered with some of the biggest charities in the world to raise funds for their primary causes. Their team had grown rapidly into the thousands, they were expanding into America, and they recognized the need for an internal training program which we developed for them. Note: the name (and logo) of this company have been changed to maintain their privacy.
Team motivation strategy
Internal training structure
Intranet design & development
Extensive collateral design
All team leaders and staff were equipped with iPads so our objective was to develop an internal training program that provided access to the all the information fundraisers needed, and all the management skills, training and reports team leaders required.
Though there was a brand in place, it needed a refresh. We worked with the executive team to develop a new logo and branding suite of visual elements that could be utilized consistently by their own internal team (i.e. videographers and graphic designers) by way of a style guide.
Working with multiple, large charities meant there were hundreds of Word documents distributed across various files. We catalogued these and then created InDesign templates their design team could use to update them in the future. A filing and dating system was created and these were all added to the internal application for easy reading on the iPad. Each charity required a manual, quiz, cheat sheet and learning review so all in all, we designed thousands of pages.
Waywards required an intuitive and simple program design. The application would be accessed by thousands of staff each day, generally in busy team meeting scenarios or in public spaces so it needed to function quickly, easily and look good. As part of the motivation design component, we developed a leaderboard section that staff and managers could be updated each day and for the past week.
Team leaders had hundreds of games in Word documents across their filing so we took all these, and popped them inside the application instead. They could be filtered on their activity type or meeting type (or both) and easily searched for. Clicking on an activity would then pop that open with the instructions so at a meeting, all they required was their iPad.
Lastly, Waywards still needed a way to update staff easily on news. We created a ticker at the top of the site that could be used for this (or for motivation) and developed a blog area that would be a mix of updates and inspiration. This section also featured on the internal dashboard.
The front end of the Waywards brand did not reflect their strong partnerships or credibility. We quickly turned around a new site design within a week to establish a better external public website with key pages so that high quality donors and referrals would be encouraged to reach out with reassurance of the brand.
Waywards also had hundreds of internal policy, and more important, team leader and management training documents. Again, we catalogued these, designed them all up and then placed them on the app. These were designated with user restrictions so for example, team leaders were able to see areas staff weren’t and in turn access these documents from their device. We created templates for them so that the internal design team could update these, and create new ones, with consistency each year.