Our founder Lis wanted to use our communication design & storytelling to elevate topics that we wished we had known as kids. We wanted to showcase all the women of history, and in modern times, we should know that the books don’t tell us about in class. We wanted kids to be engaged with the environment by learning facts about our amazing world and everything animals are capable of in all their weird and interesting ways. We wanted young girls to know how to say no, to be comfortable in their own skin and for young boys to learn and encourage this too. We wanted to celebrate our diversity and differences as the way we celebrate these in each of our cultures. And we wanted to approach racism from the position of people in privilege so kids and carers could learn, begin with foundational knowledge and be pointed to the people and resources that are doing further deep work on this. Skwoodle (a mix of school, squiggle & doodle) was born!
Brand identity development
eCommerce design & development
Blog design & development
Packaging design & development
Content creation management
Product design & development
Social media design
Media kit design
The biggest part of this business is learning for children through beautiful and accessible design. The products are for schools & adults to purchase but the content is to engage children (whilst the older folks learn!). We were careful to design in a way that was inclusive and embraced kids and adults no matter whether they’re biological parents, foster parents, step-parents, teachers, aunties & uncles, friends, caregivers or anyone else.
We wanted to create a fun, happy brand that was easy to engage with and that both kids and the adults in their lives could relate to. We designed out a range of characters, our Skwoodle family, that we could then use across the brand and products in various scenarios and positions.
Marketing strategy & design
Being the way we communicated stories, facts and social justice topics, our design and story-telling needed to be the best. We focussed primarily on the visual feeds of Instagram and Pinterest and ensured they have the best look and consistent daily posting between photographs of the products.
As our target audience were 7 – 13 years olds we wanted to ensure we also included animation where we could in a simple way to change it up a little between posts. We couldn’t spend hours on creating scenes for each animation in the beginning but we could create little elements that engaged the audience to interact with the question or pondering posed.
Blog design & development
The website initially launched with a blog only to build an audience and leverage off all the content created for social media. The brand is based entirely around learning, seeing others like you and exploring issues in a way kids – and adults – can relate to. The blog was designed to be an extension of the Instagram by providing specific action steps from each post and links out to resources and experts on the subject so people could dig in, thank others for their time and learn more. A number of blog post formats were created to be easily utilized depending on the category of post.