Once Upon a Time in Provence
The Dreama Tolle Perry brand releases a new course each year for their highly engaged painting audience. Once Upon a Time in Provence was the second in the releases we created for the brand. The courses are always big and provide members enormous amounts of lessons, videos, downloadables, tips and resources. Being multi-six figure launches they require launch campaigns across social media and ads to support this.
Services
Brand development
Logo design & marks
Online course design & development
Collateral design
Ads & promo imagery
Custom handlettering
Module design & downloads
Social media design
Processes & systems
Information architecture
Custom illustration
Objective
Once Upon a Time in Provence was a marked change from the first course release and needed to take on a more mature feel – and a real journey into another country. We wanted the course to feel open and calm as it was double the size and had so many lessons to include. Signups in the first hour were in their hundreds and the course has launched successfully time and time again since.
Brand Development
We custom illustrated across the course in a light, hand drawn style. The lettering was developed freehand with an elegant flair. The color palette was selected from the photos of the home the team stayed in in France – drawing inspiration from the baby blue found everywhere.
Course downloads
Once Upon a Time in Provence has 6 major modules each with 7 departments that house the various lessons of that work. Our work was to turn these departments into downloadable worksheets and print sheets for the home to accompany each lesson.
Social Media Profiles
We created social media profile options for the main brand Facebook page to use throughout launch, the Facebook Group and the personal Facebook page. Various options are provided for different stages of launch (pre-sales, registration, closing soon etc).
Completion Certificate
Once Upon a Time in Provence offers students a completion certificate upon making it to the end of their course. We provide digital and print-easy designs for the home that are signed by the DTP team.
Travel Maps
As the course is filmed on location and combines significant travel and inspiration with the lessons, members often ask for maps and key locations for their own trips. These are all custom illustrated by us.
Sales Area
As with any product or course this is one of the key design areas to get right. The sales page for courses is always significant and includes a lot of text by the strategic copywriters to be broken down into digestible sections that convert readers to members.
Course designs & development
Inside Once Upon a Time in Provence are over 25 custom designed pages and templates for use throughout the course. They include success, error & login pages and states, welcome dashboard, modules, weekly delivery, music, film and wine areas, recipe development, support, video tips and more. Each course is developed with an extensive backend for the team to easily manage their content, new launches and members without any external assistance.
Social media & marketing campaigns
The course launches twice a year and requires promotional graphics for Facebook, Instagram and Pinterest. We provided numerous graphics for split testing along with graphics required by their conversion writer and promotional stories. These are all designed to fit in with the larger DTP brand managed by our sister company Sploot Social.
