Nowhere & Everywhere
Our founder Lis wanted to merge back into the environment & law world using story telling design to educate on climate change, justice, waste and biodiversity. The organization also runs a studio in rural Cambodia supported by high-quality zero-waste product development in a rural community to create ethical jobs. We worked on the design of these circular products along with the custom packaging with the view that the eco-world needn’t all be minimal and brown.
We created a full information site, blog and eCommerce that could grow with the brand and develop easily into new branches. Since launch the community is 30,000+ strong with an exceptionally engaged user group. The shop has been launched on the website with quality, ethical & sustainable goods and social posts are routinely seen by more than 50k people and widely shared.
Brand identity development
Service strategy + design
Customer / UX research
Wholesaler cycle design
eCommerce design & development
Blog design & development
Customer journey mapping
Packaging design & development
Content creation management
Action database design
Filterable Instagram database
Career portal & management
Product design & development
Social media design
Media kit design
We wanted to create a website where everybody could learn new environmental topics in an accessible way, and be compelled to take action. The shop was also an important component being part of the way in which the social enterprise supports itself.
Once the website had launched, the organization quickly grew with new initiatives. After twelve months, users were finding it difficult to access these and research with readers and audience members showed many didn’t even know they existed. We iterated the original home page and menu to create a clear direction for users to go to. UX copy testing allowed our menu items to be optimized to informative blocks users best understood and could direct themselves through.
We broke the store up into products and kit sections. With user testing we determined which needed to go first. The store required multi-currency checkout, various product options, waiting lists, on-the-fly cart and a mega menu of collections. Each product page needed to showcase the quality products and the major features. We also wanted to clearly outline the end of life, exactly what is included in the package when you receive it, how it is shipped and the impact you’re having when buying it.
Our twelve month check-in with customer research interviews, surveys, support requests, email replies from the active newsletter and more showed that community members had a huge array of professional skills and would love to apply these to organizations doing good for the environment. This also fit the goal of the organization to create action and shift the world away from extractive work to positive work. We decided to craft a careers portal.
Through our research we recognized a fairly even split between full-time job seekers and freelancers and upon speaking to relevant organization split the portal in this way. Our research of hundreds of job listing sites and user testing also showed people like to view job summaries in two primary methods. Instead of forcing using into one manner, we created a filter to split the view. Over time if a dominant view arises we will consider eliminating the other for speed but for now it is testing 65/35 among users and creates a more satisfactory experience.
Learning & Actions Databases
Nowhere & Everywhere creates a huge amount of content each month across social channels for community education. This information heads out into the world and is then lost in the ether. User research saw a lot of similar environmental questions being asked that had long been addressed. With that in mind, we created a database to capture all the Instagram posts automatically, post them to the website and allow users to filter them. With a combination of APIs and Airtable we automated that majority of this so only topics had to be assigned. We also wanted to collate a database of actions that we regularly listed and the community could build on over time leveraging some of this code base.
Travel Photography Blog
The site required a travel photography blog. We designed it to keep the filters on the right (popular posts, world locations, collections and search) whilst the blog posts scrolled through on the left. Each collection separated out into a clean & beautiful archives page, with an easy search function to locate specific posts. We then created numerous templates that could be utilized within each single travel post including call out text, recommendations, images with information, quotes and more with a focus to heading to Instagram after reading the post.
We developed all the sustainable products for the shop to support rural jobs in Cambodia partnering with a local NGO, with Nowhere & Everywhere’s own studio. We used circular design principles to create products that had as a little impact as possible. That included using all scrap fabrics, designing products in a way that created the least scrap material, using recovered linens & cottons, and sourcing sustainable hemp from as close by as possible. We created a process to make coconut buttons, use coconut wood from trees that have been felled to make way for new trees (after 50 – 80 years of life they stop fruiting), and ninety percent of the products are home compostable. All packaging was sourced plastic free and shipped in carton with recycled papers.
Social content & management
A huge part of the brand is communication stories, helping people connect to facts and relating new studies and research. This was largely developed through social media which now has tens of thousands of highly engaged humans who also care about the environment. Managing a huge amount of content requires a very structured management system which we created through a combination of Asana and Dropbox. One month of posts is always scheduled ahead making this component organized and consistent.
The rest of the website was designed in a way that could be conditionally added upon as new projects would consistently require a home online. It was created to be easy to navigate with clear sections to direct users to. There were also primary pages designed out as helpful resources to users and to encourage signups to a helpful newsletter and create stronger community with more personal contact there. We wanted people to feel like they had landed home on the site, could find answers to topical environmental questions, dig in for more information and engage with the work in a way that encouraged them to take action.