Nowhere & Everywhere
Our founder Lis wanted to merge back into the environment & law world using story telling design to educate and undertake research, and have a place to house her travel photography. In order to support the education, one income stream would be high-quality product development in a rural community to create ethical jobs. We worked on the design of these products along with the custom packaging from the point of view that the eco-world needn’t all be minimal and brown.
We created a full blog and eCommerce site that could grow with the brand and develop easily into new branches. Since launch the community is now 20k strong with a exceptionally strongly engaged user group. The shop has been launched on the website with quality, ethical & sustainable goods and social posts are routinely seen by more than 50k people and widely shared.
Brand identity development
eCommerce design & development
Blog design & development
Customer journey mapping
Packaging design & development
Content creation management
Product design & development
Social media design
Media kit design
We wanted to create a website where everybody felt like they learned new things, discovered new topics and felt like they could so something. The shop was also an important component being part of the way in which the social enterprise supports itself.
We broke the store up into products and kit sections. With user testing we determined which needed to go first. The store required multi-currency checkout, various product options, waiting lists, on-the-fly cart and a mega menu of collections. Each product page needed to showcase the quality products and the major features. We also wanted to clearly outline the end of life, exactly what is included in the package when you receive it, how it is shipped and the impact you’re having when buying it.
Travel Photography Blog
The site required a travel photography blog. We designed it to keep the filters on the right (popular posts, world locations, collections and search) whilst the blog posts scrolled through on the left. Each collection separated out into a clean & beautiful archives page, with an easy search function to locate specific posts. We then created numerous templates that could be utilized within each single travel post including call out text, recommendations, images with information, quotes and more with a focus to heading to Instagram after reading the post.
Social content & management
A huge part of the brand is communication stories, helping people connect to facts and relating new studies and research. This was largely developed through social media which now has tens of thousands of highly engaged humans who also care about the environment. Managing a huge amount of content requires a very structured management system which we created through a combination of Asana and Dropbox. One month of posts is always scheduled ahead making this component organized and consistent.
The rest of the website was designed in a way that could be conditionally added upon as new projects would consistently require a home online. It was created to be easy to navigate with clear sections to direct users to. There were also primary pages designed out as helpful resources to users and to encourage signups to a helpful newsletter and create stronger community with more personal contact there. We wanted people to feel like they had landed home on the site, could find answers to topical environmental questions, dig in for more information and engage with the work in a way that encouraged them to take action.