Influential Women
We worked with the HR Junction team to create their online platform for Influential Women. Pulling together their trove of information we devised the content architecture and structured the course with the team. It is now implemented in companies and teams throughout Australia and New Zealand.
Information architecture
Brand development
Course design & development
Lesson material design
Print workbook
Whitepaper design
Model design & references
Pitch deck design
Course materials design
Social media design
Membership & systems
Promo collateral
Proposal design
Objective
Belinda and her team needed to create an online platform for their learning modules. The platform could extend the work they were doing with organizations and also standalone as an option for clients (particularly individuals or those with large teams). It needed to be able to sell itself, and be rolled out in training programs.
Brand Development
We worked to create a brand that complimented the primary HR Junction brand but could stand up for itself and be used across marketing materials. The extensive brand materials were supplied for ongoing cohesiveness and as a reference guide as the team grows.
Marketing & Collateral
We designed all the marketing materials for the platform, created social media profiles, templates and content direction, and developed a consistent style for all the course workbooks and downloads.
