Genuine George

Genuine George

Australia

 

A new consulting company for the professional services industry was launching and required a tight brand, application for live workshops and an effective one-page website design.  The website was designed to showcase their services and expertise, hold the readers attention, establish confident, natural expertise in the industry and drive leads to the B2B consultancy offerings. As a play off the business name, the character of George was created.

Services

Brand development
Logo design & marks
Website design
Custom illustrations

Custom animations
Pattern development
Collateral design

Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan

Brand Development

We created a really simple and strong type palette for George, utilizing only one font face. The colors aren’t shocking to the professional services industry and will immediately create a warm connection with them whilst the range allows us some boldness. With this we were able to create playful animations and more colorful illustrations to lend a more human feel to the brand. Playing with style tiles during the ideation phase allows us to work with different fonts and layout ideas.

Style Tile Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan
Style Tile Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan
Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan
Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan

Brand animations

We custom illustrated George across a varying range of scenarios and then extended these into friendly and sometimes playful animations. They were designed to be utilized on the website for help with reader engagement and an ‘eye delight’. In addition they are to be used across live speaking events and workshops for highly executed presentations that people will remember. The scenes themselves were the focal point, without a background, so they could be used in multiple ways across different collateral.

Cute Animation GIF Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan
Cute Animation GIF Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan
Cute Animation GIF Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan
Cute Animation GIF Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan
Cute Animation GIF Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan

Brand illustrations

Through the course of the website design and prior to creating animations we developed George across situations resulting in 12 independent illustrations that can be utilized throughout any digital and offline collateral.

Cute Animation GIF Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan

Website design

The website was required to be a one-pager housing all the information for the brand. After sketches, style tiles and wireframes we landed on this design. The George’s on the page are animated to capture attention whilst the patterns and clean look played against the curves (which were ideated to complement George’s head), give the brand a much more modern feel to the standard in the industry.

Instead of having to have a blog and whole lot of extra work outside busy clients, we raised the idea to automatically pull in the Linkedin articles and the Twitter feed – both platforms that users engage much better with the brand on, and are where there audience primarily spends time.

Genuine George Professional Services B2B Website Design Brand Development Identity Division Lis Dingjan