The Academy of Trust
The Business of Trust is a company working with major corporations on their engagement and relationships. Their expertise was in high demand, they ran consistently sold out workshops and were booked solid for the year. With partners and facilitators across the world already in place they needed an additional solution that they could scale out to companies for training across employee departments, and provide training to smaller operations. The Academy of Trust, and online learning portal, was born. 30 unique pages were designed for the program along with realms of worksheets, marketing materials and collateral.
Services
Brand development & guide
Digital course design & development
Sales page design & development
UX research
User workflows
Business canvas model
Affiliate program
Pre-Sales Training Leads
Pitch deck design
Course materials design
Social media design
Membership & systems
Promo collateral
Problem
We need to replicate online what they could do off. After attending one of their in-person workshops we knew a big component of this would be video through demonstrations & authoritative presence, interactive worksheets and face-to-face group training. We provided training on the breakout room feature in Zoom which allowed them to create a similar scenario on the internet as in workshops.
User research & Voice of Customer
We conducted UX research into the target market of the brand and their buying triggers, needs and behaviors to craft the relevant user stories. This allowed us to deeply understand and empathize with the different users of the future training course and ensure we were able to design a customer journey and interface accurately to fit these needs.
Course architecture
We started by zooming out on the program. After a change in direction it was determined there would be two major programs as part of the Academy with potential to do mini courses. We mapped out the current track of users through the program.
User workflows
Each major process was then mapped out to see the journey of a user and what needed to happen on the backend – automated as much as possible.
Worksheets
We created hundreds of pages of worksheets across the courses for users to interactively complete in each module.
Wallet cards
Toward the end of our project whilst running a live workshop they suggested they have a handout which could fit in their wallet of a key idea. This rounded off the collateral created for the Academy.
