Content Strategy, System & Creation
Social media is really all about community building; we’re only in it for that. You’ve got an incredible service, product or other offering and we want humans to gather around it.
Creating a growing and loyal audience is what we do best – and it’s the best of social media. There are other goals though. More sales for your store? Leads for new clients? Increasing awareness of your brand? Showing expertise in this niche? Signups to your email list? Getting paid through the channel? What about your blog? Are you on a consistent writing schedule? Are you writing for an already very engaged audience or looking to build a new one? Hoping customers will find you this way?
We’re going to define these goals clearly with you and set up a strategy that gets you there. Without a system and workflow this won’t be executed consistently. We use these systems across our business and implement them time and time again with clients. They work. We’ll be outlining our proposed content management workflow for you and work it in with your current project management system wherever possible (or help you start on one).
By the end of our time together your social channels will be looking schmick, targeted & cleaned up and you’ll have a whole month worth of custom content lined up, scheduled and ready to go. You’ll have a clear picture and will know exactly what time you’ll be spending on content creation in the coming months, what you’ll be writing on and how to meet those goals. It will all feel pretty seamless and dare we say, may be enjoyable!
Not only that we’ll analyze your latest few posts for content strategy & SEO purposes, we’ll conduct competitor analysis and hashtag research to deliver you the best hashtags for each piece of content. You’ll also have templates for a few graphics styles that you can use each month.
We’ve grown highly engaged communities of tens of thousands of people from scratch and have delivered content for huge, global campaigns. We’ve got your back.
- In-depth, tailored content strategy for up to three channels (your choice of Facebook, Instagram, Pinterest, Linkedin, Youtube, Twitter or another option)
- Profile design across three platforms
- System setup for managing content creation
- Workflow outlined for tasks in content creation & writing each month
- System setup for automated social media posting
- Instagram feed layout design for one month including all graphics & photo curation
- Schedule up for Facebook & Pinterest for one month
- Specific Pinterest graphic, boards and posting strategy
- Instagram story highlights strategy & cover design
- Hashtags research & analysis
- Blog content strategy (this can also be pertaining to Linkedin only or ideally across your site and Linkedin if appropriate for your business)
- Blog post analysis of last three posts, design, content & SEO recommendations
- Strategic blog post article ideas (for outranking competitors, sharing posts, targeting audience etc)
- Graphic template design for up to eight social & blog templates in InDesign (we will show you how to update these if required)
This is an exceptionally comprehensive service that brings all your social media and blog strategy and requirements into line, paving a clear path forward and setting you up to always be a month ahead.
You can breathe again. We’re going to create a clear path forward for your writing & social media channels that is easy to stick to and delivers results.
- Business owners who are feeling overwhelmed with how much there is to do in this space and that their life could be an endless cycle of social media.
- Businesses & organizations looking to make more sales, book clients, build email lists, grow readership, increase website visitors & promote their services.
- Business owners who want a streamlined system and process in place to manage content creation effectively, knowing it will bolster sales, reputation and growth. You want to know exactly what needs to be done each month and be a month ahead.
- Businesses who are looking to create engaged, sustainable communities filled with people loyal to their brand who come back time and time again.
- Businesses who haven’t had time to concentrate on the strategic part of this yet because they’re so business in the daily tasks of work.
- Companies who are growing or expanding and needing a clear, coherent strategy and workflow in place that someone else can then take over the daily or weekly tasks to execute on this consistently.
- Detailed social media content strategy outlined and setup in the system for each primary channel
- Daily, weekly and monthly tasks set up in your project management system (or Excel/Google)
- One month of content created specifically for Instagram, Facebook & Pinterest
- Instagram highlights strategy & cover design for highlights
- Design of social media profiles across 4 platforms
- Project management for content creation setup
- Scheduling system set up
- Hashtag research provided in notes
- Pinterest cover designs where required
- Up to 8 Instagram graphic templates for regular use designed and provided in raw template files for use
- Up to 5 Pinterest graphic templates created and provided in raw template files for use
- Up to 4 blog post graphic templates created and provided in raw template files for use
- 10 x strategic article ideas for Linkedin or Blogs
- Branding recommendations from any discrepancies or opportunities spotted during our work
- Training for how to smoothly & effectively run this using the systems & designs implemented
Our content strategy packages can usually be scheduled in for the coming month so that we can take action across your business as quick as possible for you to get you to your goals. This service costs $2,500 and can be invoiced in the equivalent of other major currencies. To book in for this package, email us or use the form here. We absolutely can’t wait to hear more about your business, audience and you.