Brand Development

Our branding work is comprehensive and in partnership with you. We want to deeply understand your current state, your goals, your customers & staff. We work to strategically create and define your brand through considerable customer development work and research. We then strive to position your brand visually, internally and intangibly for deep engagement and longevity. We often extend our visual identity work to marketing campaigns, collateral, products and client assets.

Our branding packages are tailored to your business size and requirements and may include workshops and extensive market analysis and perception charting. Let’s chat to best understand where you’re at and where you’d like to be.

Includes – 

• Customer development
• Research, interviews, personas
• Empathy mapping, perception charting (where required)
• Team workshops (where appropriate)
• Strategic positioning
• Brand messaging & objectives
• Tone, values & proposition
• Identity kit
• Creative direction
• Opportunities & recommendations
• 60+ page brand book covering all the essentials your brand will have in place to strategically move forward (and provide you everything you need for growth)

Branding packages are priced $5-20k depending on your requirements and business size, and usually runs 4 – 12 weeks.
Email hello @ identitydivision.co or use the contact form to start chatting and learn more.