Everything we do centres around the experience. We focus on doing what we’re good at. Really good at, they tell us.

An overview of what we do
Processes & Strategy

  • Digital & tech strategy
  • Content strategy
  • Workflows
  • Systems
  • Onboarding

User experience

  • Customer development
  • Research & analysis
  • Information architecture
  • Wireframing
  • Prototyping


  • Branding & identity
  • Marketing campaigns
  • Website & app design
  • Collateral & products
  • Photography

We believe that quality is the best form of advertising and word of mouth the best marketing. Let’s work on improving those.


Projects we focus on

We work to strategically create and define brands through considerable customer development work and research. We strive to then position your brand visually, internally and intangibly for deep engagement and longevity. We often extend our visual identity work to marketing campaigns, collateral, products and client assets.

  • Customer development
  • Research, interviews, personas
  • Strategic positioning
  • Tone, values & proposition
  • Identity kit
  • Creative direction
  • Opportunities & recommendations
  • 100+ page brand book covering all the essentials your brand must have in place to strategically move forward
Price guide $5-20k and usually runs 4 – 8 weeks.
We'd love to hear from you. Email hello @ identitydivision.co or use the contact form.

With business objectives and your users in mind we work with you to create seamless and enjoyable experiences, whether internal or external to your business. This may come in the form of user or team onboarding, website experiences, front-end ecommerce onto marketing campaigns, smooth back-end management, workflows and more. We start from a 10k foot view before mapping out the journey from start to end and improving every touchpoint.

  • User experience design
  • Customer mapping
  • Prototyping & testing
  • Launch ready
Extensive website design & development packages generally fall into the $15k – $30k bracket. Business processes & workflow design start at $5k. Experience mapping & customer development starts at $7k. As these services are quite variable, please reach out to chat.

When we work on extensive programs with comprehensive back-ends, we focus on the processes and interface design elements of each state within the system. We conduct prototyping and testing before handing over to your development team (or in partnership with ours). With the objectives in mind, we strategize & research the program, visually layout the structure & architecture, undertake customer development and overlay the systems and integrations where appropriate. We then build on this by creating the customer journey flows and sketching interfaces, designing out the varying pages, scenarios and user actions, prototyping and user testing.

  • Planning and analysis
  • Customer development
  • Journey mapping
  • User workflows
  • Prototyping & testing
  • UX & UI design
  • Development (if required) & QA
Work starts at about $10k and varies greatly depending on your product / system. It tends to fall in the $30 - $60k mark.
We'd love to hear from you. Email hello @ identitydivision.co or use the contact form.

One of the projects we find ourselves often working on with clients is in the creation of online courses, training programs or learning management systems. Some of these are rolled out to the public, others are used as a scaling measure across professional service firms and others are for internal staff training across countries. We know what it takes to design & sell the content you’ve developed.

  • User experience design
  • Structure & training architecture
  • Extensive marketing collateral
  • Go-live ready
Launch ready course and training design & development ranges $20k – $40k.
We'd love to hear about your program. Please email hello @ identitydivision.co or use the form.

Are you developing new products, services or teams? Let’s dig in. Product design & development includes a broad range of expertise combined with business strategy in a cross functional team. The users and data are researched and analyzed, the problem identified, validated, ideas followed and a product wireframe designed, prototyped, tested and ultimated visually designed and shipped.

We’ll conduct customer development & research, collaborate with you on interviews, analysis, journey mapping, prototyping and user testing. By the end, you’ll have a clear idea of the market you’re providing to (and your potential customers who need the product), your feature set, what to do next, launching your market-ready offering, roadmap and more.

We believe in Minimum Loveable Products, not just viable ones.

Project investment ranges $10 – $50k for this service.
What stage are you at? We're an email away at hello @ identitydivision.co.

We become your in-house team to take on a range of possible roles. Whether undertaking significant customer & stakeholder development and implementing solutions, testing, prototyping & iterating qualified ideas, designing touchpoints of in-bound customer marketing, identifying lost revenue and new value add opportunities to delight clients, work prioritization, organizational change & staff engagement.

Our role is in-depth and our aim is to slide into your business, provide a compelling case for stakeholders and implement solutions.

  • Team & company training
  • Design thinking & education
  • Experience Mapping
  • User centric, human design
  • Research, interviews & customer development
  • Team workflows & culture
  • Nurturing & delighting long term customers
  • Increasing value
  • Digital strategy support
  • Design, systems & department audit

Speaking and Workshops

We love meeting people face-to-face in workshops (with plenty of tea!). Workshops are either held by Lis and one of the design or projects team or alongside a number of the team for specific expertise.

We primarily focus on four workshops – experience design (internal or external), systems & processes, product design & development and branding. All workshops are tailored to your business, audience, members or city. If you’d like to arrange a workshop at your company, please contact us and we’ll organize an interactive event with practical application.

All workshops can be organized by us (including venue, refreshments etc), held at your place of business or venue, or arranged in collaboration with you.

Looking for a speaker at your event? Lis does a select number of these per year and would love to hear about what you’re running and what we could potentially do for your audience. We love creating actionable takeaways and ensuring everybody feels not just inspired but smarter and clear on what to move forward with next.

Lis also loves a Q&A and finds the questions posed to be insightful and interesting across the board. Inevitably she tends to be asked about her lifestyle having travelled extensively, worked and running this shindig. Like most things in life she’s quite relaxed on this but tries to live more simply, consume consciously (reduce waste, buy quality, eliminate plastics) and believes in fueling your body with the good stuff (so mostly sugar free, vegetarian and dairy free – but she’s Dutch so some cheese will always be involved).

She runs this business the Identity Division, Nowhere & Everywhere, Skwoodle and Free Range Pixels along with heavy involvement in a number of other key projects.

To book a workshop or speaking event in your city, or within your company, please email us at hello (at) identitydivision.co and Emily or Lis will be in touch soon.

Our team

We're a tight knit studio that houses itself in a creative space and across the world. We believe in these things and would love to hear about your work.


Lis Dingjan

Lis is a bicycle + basket riding developer turned designer from the Netherlands, with an additional background in law & finance. She has been heading up this studio for over 6 years and loves getting deep into processes, workflow, brand strategy & design. Also a forever slow nomad and lover of grapefruits.

Favorite finds

Zanzibar off the coast of Tanzania and the Dolomiti in Italy. Everybody must visit both. They're finds right? I found them!

Australia's best export since The Easy Beats has to be the Gruen Transfer

Breather spaces for work, rest, meetings or play

Must reads

Essentialism by Greg McKeown

Let Us Compare Mythologies by my always-forever-man Leonard Cohen

Action vs Motion an article by James Clear that will change how you work

The Black Swan and Antifragile by Nicholas Nassim Taleb

Best line to get Lis chatting…

Oh wow, I’ve always wanted to go to Africa! Where was that taken?

Emily Safe

Our clients love Em nearly as much as we do. Emily is an extremely talented manager (of us too), strategic thinker and trained researcher with an eye for design. She is also an environmental scientist who works heavily on Nowhere & Everywhere and saves numbats in all that spare time. Women in STEM are quietly rocking it in this corner of the world.

Favorite finds

This instagram account for indoor plant inspiration and a reminder to read!

Seed for cool facts about your micro biome

This recipe for salted chocolate shortbread (it's my secret weapon to win anyone over)

Must reads

Half Earth, our planets fight for life

A lyrical book about trees that's actually about our place in the world. We are ecological tensions between co-operation & confict, negotiated and resolved (read it!)

And for something different, any Sherlock Holmes novel or any of the Phryne Fisher series by Kerry Greenwood

Best line to get Emily chatting…

Ask me anything about the environment!

Megan Carter

Megan is a talented designer who loves lettering, animation and getting involved in the design community. In her spare time she runs type workshops, visits more cafes than Lis and is slightly obsessed with her cat. Maybe.

Favorite finds

Dallas Clayton an adventurous writer of kids books who’s adorable illustrations and relatable rhymes regularly make my day

This TED talk on how great leaders inspire action by Simon Sinek

Jericho Road Clothing, a local clothing label with quirky patterns & dresses with pockets (pockets are a rare treat!)

Must reads

Things are what you make of them by Adam J Kurtz

Sarah Hyndman's book How to draw type and influence people

Show Your Work by Austin Kleon

Best line to get Megan chatting…

Want to see a photo of my cat/dog?

It takes a village

This work always take a team. We call in our beloved copywriters, photographers, videographers, consultants & specialists for projects wherever required. We love working with them on every project we do and their skills are broad and detailed. Also they're really clever and funny. Double also, they're not the flashing people above - we couldn't manage to round up everyone across the world to take the same style of photo on something more than a smart phone with a smudgy lens. We're working on it (they tell us they're busy working on the projects)!

If your project needs any of these or more (we have a lot of people on tap from illustrators to bias advisors, environmentalists, server techs and crypto experts) we would love to work with you to craft the best team for you. During our project we'll also alert you if we feel you would really benefit from one of our extended team members so the options is always there. Whether it's conversion copywriting with a side of A/B split testing, or brand tone and humor infused copy, we know the difference and they're part of our fold. We can't wait for you to meet them.