Product impact app
Nowhere & Everywhere
As part of the work for Nowhere & Everywhere we worked on a product impact label for products. This could be used on their own products and then as a customer testing and advocacy tool for what needs to exist across all goods on the market. It was really important this was accessible, that the app provided a quick understanding for busy shoppers, but also explanations so that people could visualize their impact. We started with the questions, How might we show a quick, good or bad rating for the product overall for busy shoppers? How might we explain the measurements? How might we standardize the data so no other environment labels are needed nor should exist on the product?
You can read more about the development behind the impact label here.
Customer & UX research
We do it with nutritional label on food. We do it with energy efficiency on appliances. We label cigarettes specifically in some countries to discourage use. Why not do it with the environment? We created a prototype of how we can all scan a product and bring up a key sustainability indicaator of the product (in a traffic light system) at a glance, a summary of the product details and then details for those more interested in specific features or understanding their impact.
We designed numerous different labelling options for the packaging itself to test with users. Would people want any quick signals on their package? Do they want a quick good/bad system or a details on the specifics such as water, energy and emissions like a nutrition label? Ultimately there was a preference for the latter but a requirement to see if this was “good or bad” so a traffic light system was implemented alongside it. Another design idea we played with for a one-glance indication was one simple colored band on each product.
The app design starts with a very quick indication once you scan the product. A user can quickly make their decision if this is all the time they have. For other users, they can click to see the details which provides an overview screen also using the traffic light design which proved very popular. Each item then broke down into a detailed view of the measurement though kept very simple with the visual explanation and education piece. This was not a user interface (UI) design phase. This is user experience (UX) only and high-fidelity branding and interface design is part of the next phase. You can trial the prototype below.