“We can’t be part of the tradeshow.”
Why not I asked?
“Because it’s in a few months and there’s no way we can cart over all the set-up across the world and make it cost effective.”
It’s New York, I said. You can just hire it. I bet they have a solution for that already. Anything is possible in New York.
A few minutes of googling later and there were a whole lot of options.
It’s possible in New York because it’s filled with people who are creating, and crucially, actually providing, that very thing you’re after.
Create it. Make it. Ship it.
And have your New York moment.