The Book of Joy

We were incredibly privileged to be the digital team working on the Book of Joy project with His Holiness the Dalai Lama and Archbishop Desmond Tutu. As part of our project we contributed to the #sharethejoy marketing campaign with the ideation, copy + creation of the Joy Pledge to be used as as part of the strategy for engagement, posters for home printing, campaign and prize products & device wallpapers, 9 major videos featuring our hand lettering to be distributed across social campaigns and graphics and imagery for use by the various marketing teams.

1000000
Video Views as of August 2017
100000
Facebook Shares as of August 2017
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama
The Book of Joy Poster Campaign Lettering Desmond Tutu Dalai Lama