When I see people who appear to suddenly start running workshops or consulting sessions outside their direct business or niche/expertise, or when I notice that they’ve quite quickly launched a new service, micro business, or product not within their current framework I always cringe a little inside. Most of us are guilty of the side-service. The ‘just a couple’ of coaching or consulting sessions. The ‘one or two clients’ we take on outside our normal scope of work. The ‘some people have asked so here’s event X’. The thing it makes me immediately think though is either; they want to make … Keep reading the juiciness!
“We create dashboards for managers” “We’re solving traffic congestion for parents” “We teach people how to sell authentically” “I coach women through relationships” The pitch. The elevator line. The value proposition. The ‘this is what we do’. The summary. Whatever you want to call it, these are just a few lines amongst hundreds I’ve heard over the years. And they’re all missing a crucial element (or more). The benefit. Actual, tangible, results. What’s the outcome? It’s great that you do any one of those things but to what end? How is that benefitting the end user/economic buyer? That’s the end … Keep reading the juiciness!
“We can’t be part of the tradeshow.” Why not I asked? “Because it’s in a few months and there’s no way we can cart over all the set-up across the world and make it cost effective.” It’s New York, I said. You can just hire it. I bet they have a solution for that already. Anything is possible in New York. A few minutes of googling later and there were a whole lot of options. It’s possible in New York because it’s filled with people who are creating, and crucially, actually providing, that very thing you’re after. Create it. Make … Keep reading the juiciness!