We could. But we don’t. Rapid prototyping. Design sprints. Minimum viable products. In the rush to fail fast, to get everything out there as quick as possible, to start and iterate – iterate – iterate we’re missing something. We’re missing the time it takes to churn on thoughts. We’re no longer languishing in reading and research periods. We’ve paused deep, thorough thinking and curiosity to replace it with a do-it-now task. We ask lots of questions that address specific analytics but we don’t have the time to ask questions beyond the first why. Most of us even spend money in … Keep reading the juiciness!