Understanding your Process

One of the most important things in your entire business are your working processes. And yet the majority of businesses we work with don’t seem to have them.

The CEO Problem

Big business has a big problem. They require CEOs to make important and sometimes complex decisions. And the decisions are ultimately made to maximize shareholder wealth and the revenue of the business. At nearly any cost.

The Inefficiency Effect

When you're making the money you're comfortable living with, you hide all the inefficiencies.

The Wrong Focus

The logo isn't quite right. But it's rarely the logo. Or the colors. Or the tagline. Or the advert. So what is it?

Changing Companies

When was the last time you sat down and listened to all your employee ideas...and then implemented some?

You choose how deep you go

This guy has been studying broccoli for 20 years and writes papers titled the 'Inflorescence identity gene alleles are poor predictors of inflorescence type in broccoli'. It's a job. That makes money.

Selling what you do

The pitch. The elevator line. The value proposition. The summary. Whatever you want to call it, you're missing a crucial element.